Privacy Notices

WELCOME TO OUR WEBSITE.

We are happy that you have taken an interest in our company. The protection of your personal data is important to us. We process your data in accordance with the applicable legal provisions on the protection of personal data, in particular the EU General Data Protection Regulation (EU GDPR) and the country-specific implementation acts that apply to our company.

Our privacy notices explain which personal data we collect via our website, what we use them for, when we erase them and the security measures we take to protect your data as far as possible. In addition, we disclose the respective legal framework that authorises us to process data accordingly. Furthermore, you will be informed of your statutory rights in connection with the processing of your data. In order to provide the greatest amount of transparency on our data processing, you will first find general information about the processing of personal data and then more detailed information about the following topics:

  • Data processing when surfing
  • Advertisements on partner sites
  • Data processing in the newsletter
  • Contact options
  • Purchasing in the online shop
  • Payment systems/credit check/fraud prevention

Personal data is any information that enables the identification of a natural person. This includes, in particular, names, birthdays, addresses, telephone numbers, e-mail addresses but also your IP address.

Anonymous data exists if no personal relationship can be established to the user.

The responsible party within the meaning of data protection legislation is:

ROCKCHIC Fashion AG
Bleicherweg 10
8002 Zurich
Switzerland

Data collection/personal data

We collect personal data in accordance with the legal requirements. All personal data that we collect from you via the website will only be processed for the purposes described in greater detail below. This collection takes place within the framework of the legal provisions already named, more specifically, only with your consent.

ROCKCHIC Fashion collects data if:

  • You have given consent
  • Processing is necessary for the performance of a contract/prior to entering into a contract
  • Processing is necessary for compliance with a legal obligation
  • Processing is necessary for the purposes of the legitimate interests of our company except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject. In particular, we view an overriding, legitimate interest in data processing in the following cases:
    • Data processing when surfing In order to offer you the best shopping experience with ROCKCHIC Fashion, we generate a pseudonymous user profile of you that allows us to provide you with extensive advice akin to how a salesperson can in a personal consultation at an ROCKCHIC Fashion store. At the same time, we use the collected data in our web analysis tools in order to record the use of services that we offer and to continue to improve them. You will find additional information in the rubric: “Data processing when surfing”.
    • Personalised advertisements on partner sites We collect and process data across devices regarding your user behaviour so that we can significantly optimise the content and improve costs arising from marketing. By collecting and processing your data, we are able to display customised online offers, which are tailored to your unique interests, on the websites of third parties. You as a user benefit from this procedure in that when you visit other websites, you will receive advertisements that are more relevant and interesting and fewer uninteresting and random promotions. You will find additional information in the rubric: “Advertisements on partner sites
    • Fraud prevention and reduction of payment default In order to minimise the risk of default, a credit check is conducted within the order process. This check determines which payment options are displayed. Subsequently, all orders that are transferred and suspected to be fraudulent will be examined by an employee and we will start taking the appropriate steps for fraud prevention.  - You will find additional information in the rubric: “Payment systems/credit check/fraud prevention”
    • Protecting the security of our systems/investigating errors For technical security reasons, particularly to protect against hacking attempts on our web server, data will be saved. No connection is established to individual users. In particular, we collect the following data:  The web browser and operating system that is used/name of the internet service provider/information about the website you are visiting us from/information about the website/that you retrieve on our site, the date and time of your visit/the name of requested files/whether a file was transferred/the amount of data that is transferred/the IP address assigned by your internet service provider.

Of course, personal data that is collected will be kept confidential.

Storage period and criteria for determining this period

ROCKCHIC Fashion AG processes and saves your personal data only for the period required to achieve the particular processing purpose, or if there is a legal retention period (in particular for commercial or taxation purposes). Once this purpose has been achieved or the retention requirement has expired, the respective data will be routinely erased.

Data transfers

In certain cases it is necessary to transfer processed personal data in the course of data processing. In this respect, there are various recipient sites and recipient categories.

Internal sites

If required, we will transfer your personal data within the ROCKCHIC Fashion AG. Of course, we comply with the legal framework associated with this process and ensure that your data is lawfully processed. Your personal data is accessible only by authorised employees who require data access because of their responsibilities, e.g. to fulfil your order or to contact you in case of an enquiry.

External sites

Personal data will be transferred to the following categories of recipients while respecting the legal requirements:

  • Service providers as part of order fulfilment
  • Delivery services, distributors, payment services
  • Companies that conduct credit checks
  • Companies that provide marketing services
  • Service providers that are part of communication systems
  • Government authorities and institutions to the extent that this is necessary or required

Safe transfer of your data

We employ the proper technical and organisational security measures to protect data that we save as best as possible from random or intentional manipulation, loss, destruction or access by unauthorised parties. The security level is constantly being monitored together with security experts and adjusted to new security standards.

Of course, the security of your data is also a matter of concern to us when transferred within the ROCKCHIC Fashion Group or to our partners/third parties – as a result, we select secure transfer processes:

Data is generally transferred via a transfer encoded connection. Here we apply state of the art protocols.

Therefore only encoded data is exchanged from and to our website. We offer HTTPS as the transfer protocol for our website, always using the current encryption protocols.

Links to other providers

Our website also contains clearly recognisable links to the websites of other companies. If and when there are links to the websites of other providers, we have no influence on the contents. For this reason we cannot assume any warranty or liability for this content. The respective provider or operator of these websites are always responsible for the content of these websites. The linked websites were evaluated for possible statutory violations and recognisable violations of the law at the time of linking. We did not identify illegal content at the time of linking. It is not possible, however, to constantly control the content of linked websites without specific evidence that the law has been broken. Should violations become known, these links shall be removed immediately.

Rights of the data subject

We are happy to inform you in the following of the rights that may be available to you free of charge as an affected party.

  • Access: We are happy to inform you about whether, and if so, which personal data of yours we have and are processing.
  • Rectification: If we are storing personal data erroneously, then of course we will be happy to correct them.
  • Restriction: You can restrict how much your personal data is processed under certain legal conditions. This is possible, for example, if you contest the accuracy of the data we have.
  • Erasure: We are happy to inform you about whether, and if so, which personal data of yours we have and are processing.
  • Objection: We are happy to inform you about whether, and if so, which personal data of yours we have and are processing.
  • Withdrawal: We are happy to inform you about whether, and if so, which personal data of yours we have and are processing.
  • Data portability: We are happy to inform you about whether, and if so, which personal data of yours we have and are processing.

Data processing when surfing

As already mentioned at the outset, we want to offer you the best shopping experience with ROCKCHIC Fashion, and to do so, we generate a pseudonymous user profile of you that allows us to provide you with extensive advice akin to how a salesperson can in a personal consultation at an ROCKCHIC Fashion store. By doing so, we can guarantee that products are primarily displayed according to your interests, and uninteresting offers are hidden. Furthermore, we can adapt our offers to your personal needs so that products relevant to you are displayed and uninteresting offers are hidden. At the same time, we use the collected data in our web analysis tools in order to record the use of services that we offer and to continue to improve them.

Collected data

If you sign up with ROCKCHIC Fashion as an existing customer in the online shop or in the app, we will associate this browser or this device for purposes such as authenticating, securing or individualising your account. Subject to your settings, we can also allocate your account to other browsers or devices which you use for logging on to Twitter (or allocate the device or browser you have signed out of to other browsers or devices). The collected data is processed by the service providers defined in this paragraph, whereby transfer to third countries can be excluded. Furthermore, data is only processed and saved for the amount of time necessary to achieve the particular processing purpose or if there is a legal retention period (in particular for commercial or taxation purposes). Once this purpose has been achieved or the retention requirement has expired, the respective data will be routinely erased.

Advertisements on partner sites

We collect and process data across devices regarding your user behaviour so that we can significantly optimise the content and improve costs arising from marketing. By collecting and processing your data, we are able to display customised online offers, which are tailored to your unique interests, on the websites of third parties. You as a user benefit from this procedure in that when you visit other websites, you will receive advertisements that are more relevant and interesting for you and fewer uninteresting and random promotions.

Google AdWords remarketing and conversion tracking

Our website uses Google Adwords remarketing functions, which we use to advertise for this website in Google search results and on third party websites. These functions are provided by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google”). For this purpose, Google places a cookie onto the browser of your terminal device. This cookie has a pseudonymous ID which automatically facilitates interest-based advertisements based on the websites you visit. The processing occurs based on our legitimate interests in the optimal marketing of our website pursuant to Article 6(1) lit. f GDPR, and you can exercise your rights as a data subject at any time.

Any data processing beyond that shall only take place if you have agreed with Google to connect your internet and app browsing history from Google with your Google account and information is used from your Google account to personalise advertisements that you see online. If in this case you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data in order to create and define target audience lists for remarketing across devices. To do so, your personal data from Google will be temporarily connected with Google Analytics data in order to create target audiences.

This website uses the online advertising program “Google AdWords” and conversion tracking by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google") within Google AdWords. We use the services of Google Adwords to call attention to our attractive offers using advertising materials (Google Adwords) on external websites. We can determine how successful individual advertising measures are in relation to the data from advertising activities. We are therefore pursuing our interest in showing you advertisements that are interesting to you, designing our website so that it is more interesting to you and in obtaining a fair calculation of advertising costs.

The cookie for conversion tracking is added when a user clicks on an AdWords advertisement from Google. Cookies are small text files that are deposited on your computer system. These cookies generally expire after 30 days and cannot identify a user personally. If the user visits certain pages on this website and the cookie has not yet expired, then we and Google can detect that the user clicked on the ad and was redirected to this page. Every Google AdWords customer receives a different cookie. Therefore cookies cannot be traced back to AdWords customers via a website. The information obtained through the conversion cookies serves to compile conversion statistics for AdWords customers who have decided to make use of conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. Customers do not, however, receive any information that can identify a user personally.

You can permanently disable cookies for Google ad preferences by following this link: https://adssettings.google.com

Alternatively you can learn more about the placement of cookies and the settings you can put in place from the Digital Advertising Alliance at the internet address: www.aboutads.info. Finally, you can set your browser so that you are informed when cookies are placed and decide to accept them on an individual basis, if you accept cookies in certain instances or generally block them. The functionality of our website may be limited if you decide not to accept cookies.

If need be, Google LLC may transfer personal data to the USA. However, Google is certified for the US-European Data Protection Privacy Shield Frameworks, which guarantees that the level of data protection is kept at the valid level required in the EU.

Data processing in the newsletter

You can sign up to receive our free newsletter on our website. If you have agreed to receiving the ROCKCHIC Fashion newsletter, we will use your e-mail address to send information (personalised where possible) about products, campaigns, competitions and news from the fashion industry as well as surveys on general customer satisfaction. We store and process this data for the purpose of sending the newsletter. After completing an order, we also make it possible for you to submit product and seller reviews with the independent review service eKomi. You will receive an e-mail prompting you to do so.

User profile across devices for personal and individual communication and product recommendations

Furthermore, if you have consented to receiving a newsletter tailored to your individual interests, then in addition to processing your e-mail address, we will also process your name and profile information for the purpose of sending the newsletter. With your consent, we will record your user behaviour on this website, our mobile fashion apps and newsletters from us.

The evaluation of user behaviour includes, in particular, contract processing data and creates personal profiles or uses existing data that can be used to draw conclusions about your interest in products or campaigns from ROCKCHIC Fashion. Such data may come from sales contracts. Our promotions are primarily events in our retail areas, but also include sales. The contract processing data is all types of data that arise in connection with the purchases you make at ROCKCHIC Fashion. If you have exchanged or returned an item, or if you were interested in an item that could not be delivered, this information is also included in the data. In addition to this, the contact information you provided to ROCKCHIC Fashion, such as your title, first name and surname, e-mail address and date of birth, is also included. Your response to the advertising activities from ROCKCHIC Fashion (e.g. the newsletters sent to and opened by you) and your visitor behaviour on the ROCKCHIC Fashion website or in the app (e.g. date of your last visit and products viewed) may also be stored

Contact form

There is a contact form on our website that can be used to initiate contact electronically. If you use the contact form to write us, we will process your data provided on the contact form in order to initiate contact and to answer your questions and requests. In these cases, the principle of data minimisation and data avoidance will be observed in the following way: you will only have to provide the data we will need to initiate contact with you. That is your first name and surname, your e-mail address, the selected topic and the message field itself. In addition, your IP address will be processed out of technical necessity and as a legal safeguard. All other data is entered in voluntary fields and provided optionally (e.g. for a more individualised answer to your questions).

Payment systems

You can select from different payment methods in our online shop. To that end, the respective data relevant to payment is collected so that your order and payment can be processed. In addition, your IP address will be processed out of technical necessity and as a legal safeguard.

Certain personal data, see required information, is required to fulfil orders. Unfortunately, without this data, we must refuse to enter into this contract, as we will not be able to perform it.  The data will be transferred accordingly to our payment service provider to be processed.

Our payment system uses SSL encryption so that your data is protected when transferred.